Category: Marketing

5 Tips to Boost the Value of Your Leveraged Sales

The year is nearly at the end, and some folks are wondering how to add additional value for their leveraged sales. In many cases its simple, as promoting and explaining the unique value point of each one. Other times it can be difficult, especially in a saturated market place. However, this doesn’t have to be the case. There are five different tips to help you foster more value, gain more business and keep your audience happy with your efforts. All of these tips will not cost you a dime to spend, but it will cost you time to develop and synchronize with your marketing efforts.

5 Tips to boost your leveraged sales

Now, when you’re looking at your leveraged sales products or services, consider the pros and cons from a prospect’s point of view. What is the biggest turn off for you as a prospect? Is the value of the item questionable? If not, and you would continue to move forward with the product. Maybe it’s time to re promote your offering. Here are the five tips to help you gain more momentum.

· Bundle your items

· Discounts with coupon

· Giveaway (but it should give you something in return)

· Offer free updates on the item

· Add a related product to the mix

Some leveraged sales items can benefit from bundling them together. A good example are eBooks, bundle between two and three together for one low price and market it. This can help increase attention and grab those who are seeking a good deal. If you cannot afford to do so, but you can offer a discount for a limited time. This can turn cold prospects into hot sales in a moment’s notice. This is an effective way if you promote it for a month ahead of time. Now for the giveaway, but link it to your sign-up form for your emails. This way you can collect viable leads for your business, while providing extreme value for your subscribers. Offer free updates for the product, providing the product is a guide or other content form. This can help you keep and attract new prospects. If you have a store, you can offer a related product to the mix that may seduce your prospect to grab more of your goodies.

Each of these tips can be effective, as long as your time and effort go into promoting and showing the value of your leveraged sales. These can relate to mentoring services or other services that you may offer and not just for products either.


10 Tips About How To Successfully Write Your First Business Book

You have started a company from scratch and journeyed from a one-man operations to having a significant number of branches around the country. You have developed a trusted brand with a big group of loyal customers.

But you are now interested in taking a backseat and need a successor to your business empire.

You are advised that it will be an opportune time to put on your thinking cap and write a business book to give readers clear glimpse of your corporate journey and hope that this book will attract more candidates to come forward and be the next leader of your organisation.

You start to have doubts because you have not written a book before and you are not sure about how readers will react to your writing.

Well here are some clear tips about writing your first business book.

Tip 1: Be Truthful

You do not want to write a book of corporate fiction because the business book will be your legacy after you leave the organisation. Your successors will use it for guidance and inspiration. Also. your shareholders will read it and solidify their faith in buying your company’s shares.

Tip 2: Do Not Be Arrogant

It is so easy to write a business book and use it to loudly broadcast about your achievements through the years. This is a short-sighted attitude. Do remember to thank different people who have guided and mentored you by name. Running a successful business is definitely a team effort.

Tip 3: Management Gems

Every reader willing to invest in buying your business book will want to get some precious takeaways. Thus do be liberal in describing some management gems that business students can reference in their own studies.

Tip 4: Legal Guidance

It is a good practise to run your finished draft with a legal expert in order to avoid revealing too much corporate private information that may compromise the future competitiveness of your organisation. It must be remembered that even your competitors will get hold of your business book.

Tip 5: Editorial Assistance

You have to decide if you need editorial assistance in getting your book finished. This may be the most preferable way because you have still to face the day-to-day running of the organisation to contend with.

Tip 6: The Path Of Self-Publishing

Your organisation may feel that self-publishing may be the best path forward in order to keep to the spirit of the book’s material. This may not be a bad idea and you may progressively invite your senior management to jump onto the bandwagon and write their own books under your company’s own publishing arm.

Tip 7: The Foreword And Reviews

It is essential that you choose a trusted name in your industry to write a foreword for your business book and a number of industry leaders to write their own reviews of your business book. Do not dictate how they should craft their reviews. Be totally transparent and above-board in this process.

Tip 8: Audio Format

It is not uncommon to do an audio format of your book. It will also be more personal if you are to read the entire book. However, do take note that you may need to get your book edited in order to make it suitable for this format,

Tip 9: Create A Workbook

As your business book is full of business wisdom, do be mindful of creating a workbook to complement it. A simple quide can be putting open-ended questions that reference to your main business book. You can also bundle books together and offer a student discount.

Tip 10: Speaking Circuit

After publishing your business book, it will be a good time to go on a speaking circuit or be part of a TED Talk. This will enable you to promote your book and to answer questions from your readers.


5 Advantages of Using Customized Coffee Mugs

If you are a marketer and you have been looking for an easy way of promoting your brand and services, we suggest that you give a go to customized coffee mugs. Whether it’s a bank, farm or an office, these mugs can be seen everywhere, especially in the developed countries. In this article, we are going to talk about 5 advantages of promotional customized coffee mugs. Once you have read about these advantages, you will make this strategy part of your business. Read on to know more.

1. Cost effective

No matter what, we can’t underestimate the importance of cost. Whether you are going to purchase a mug or a car, cost is a factor that you may want to consider first. Since these mugs can be produced in large quantity, they don’t cost a lot. As a matter of fact, these mugs can save you a great deal of money while getting the word out about your business. So, budget won’t be an issue if you want to invest in this product.

2. Eye-catchy

Every product whether it is a bottle or car has a significant impact on users. The same is the case with mugs. This is more important if they are designed to order. They are designed with your brand name or company logo on the sides. When give away at seminars, meetings and conferences, they can do wonders to your business. So, if you are going to organize an event, we suggest that you use them.

3. Utility

Since mugs are routinely used items, they are always appreciated. Even if someone doesn’t use them for drinks, they can be found on their desktops as a showpiece. As a matter of fact, there is no end to their utility. They can be found in offices as well as in bus, airplanes and cars. When the users use them to enjoy their favorite drink, others will see the logo displayed on the mug. And this serves the purpose.

4. Durable

If you want durability, it’s a good idea to go for ceramic mugs. The reason is that they offer higher durability compared to glass. Therefore, they can be used in order to promote your brand. Aside from this, they are attractive as well. People will want to have them. So, durability is another benefit that can be enjoyed if you go for customized mugs.

5. Practical

It’s important to keep in mind that custom coffee mugs make great giveaways. They can improve the image of the brand in addition to strengthening the relationship between a company and a customer. So, this product is a quite practical choice if you want to use it for business purposes.

Long story short, if you are a marketing company but you don’t want to take into account the non-financial rewards of some simple yet effective marketing tools, we suggest that you reconsider your approach. This will help you get the message across to our customers in an effective manner. Hope this will help.


There’s No Reason To Be Crass

Not long ago, I ran across an article by a CEO of what appeared to be an impressive, progressive company. I expected to find a glimpse of useful wisdom, but was stopped in my tracks by the sheer amount of profanity and vulgarity he had woven into his words.

The CEO may have had brilliant counsel to share, but I was so distracted by the scatological remarks and gratuitous profanities that peppered his remarks that I can’t even remember the subject of the article, or the name of his company.

Now, I’m not a prude or someone who lives in a sheltered world. I can swear with more vigor and variety than most people I know. I’d also wager that I have mastery of profanities you’ve never heard, including delightful epithets from other languages. Writers tend to gorge themselves on obscure vocabulary.

But I don’t understand why a presumably respected leader of a business found it necessary to publicly spew the kind of language most of us would never utter in polite company while promoting his business. Were the terms he used a critical component of the message he was trying to convey? Sure didn’t seem like it. Instead, he reminded me of a middle-schooler who couldn’t wait to share the dirty words he learned that day. His company may be phenomenal, but I’ll always see it as a club of potty-mouthed youngsters.

Perhaps it’s just another symptom of an era in which crass has become the new normal. We have entertainers who spit out profanity with the enthusiasm of a tent preacher. We have professional athletes who can’t be interviewed without a ready hand on the bleep button. And we even have a president who brushes aside his use of what he dismisses as locker-room talk.

There’s nothing new about crass or profane language. It’s long been an argot used within specific groups. Take comments such as “he swears like a drunken sailor” or the casual profanity long associated with factory workers. What does appear to be new is a willingness to take that language out of the private settings and spew it publicly. I once worked in an ad agency where f-bombs were the lingua franca among the staff, but even the filthiest mouths among us knew to use restraint when clients were visiting.

The simple fact is that profanity and vulgarity are lazy substitutes for real emotion. Writers who use them the way I sprinkle parmesan cheese on pasta are taking the easy way out. Being crass offers no real benefit to the speaker or her audience. It doesn’t improve communication, sharpen meaning, or enhance anyone’s image.

I’m sure some readers are dismissing my concerns as a generational thing, writing me off as some kind of ancient fogey. Yet I firmly believe that there are far more people who find such language offensive than those who accept it. Granted, the offended may have averaged more birthdays, but they probably make up the vast majority of your target audience. Why run the risk of turning them away just so you can flaunt your fluidity with f-bombs?

In my college years, a favorite philosophy professor realized he could catch the attention of sleepy undergrads by swearing the proverbial blue streak. A reply to a question about Plutarch quickly devolved into an f-bomb-laden rant, Lewis Black-style. He kept everyone awake and chuckling, but they remembered him for the coarseness of his words instead of the brilliance of his scholarship. Our post-class conversations revealed a thoughtful scholar that my classmates never got to see, because they couldn’t get past his language. Instead of creating connections, his approach put distance between him and those who might have benefited from his knowledge.

Face it: the world is already full of tastelessness and vulgarity. Why would anyone feel the need to drag us down any deeper? If you want to bandy obscenities and vulgarities around the locker room, the golf course, or the bar, have at it. But please don’t weave them into your conversations or writings about your business. It may be a little more challenging to stay on the high road, but it’s well worth the effort.


10 Ways to Keep Users Engaged With Your Mobile Application

It’s a fact today that users are surrounded by a number of mobile apps. But making them stay on your app is a challenge that many mobile app developers fail to stand against. With industry experience and after analyzing successful applications, I came across the following tactics/tips to keep users engaged with mobile applications.

To grab the attention of users, we present the following tips that would help you improve app engagement numbers.

1. Drive Downloads with App Store Listing
You might be wondering why we are talking about the element which is outside the app itself. Because engagement with user begins right from the app store; so, it’s important to strengthen the bond right from the beginning.

To start with solving the problem consider the following points like what kind of difficulties your app aims to crack, how to resolve those complications and why people should download your app at all. Try to define benefits to users rather than features. Take clues from featured apps which may provide inspiration for better listing.

2. Go Slow with Onboarding
The first time a user comes across your app is critical because invariably it will decide the fate of your app. With onboarding, your objective is to induce trials. So, focus on giving users time to settle down by keeping it hassle-free as possible and try not to overwhelm your users with features with are not immediately required like out of the context emails, FAQs and other useless notifications.

Meanwhile, try to provide them with relevant information. Allowing the ability to provide feedback within the app significantly upsurges your chance for improvisation.

3. Speed Up Your Performance
With Pizza getting delivered with a tweet and rides getting booked with a tap of button, society has grown more demanding than ever. Anything slower than 2 seconds is considered slow in the app world. And to avoid users from abandoning your app it is important you focus on speed as an intrinsic feature. This will make sure your users know that app is dependable and fast. And you would be able to establish yourself as a reliable provider of mobile app development services.

4. Use Push Notifications to Connect with Users
Apps that go noiseless for a long period tend to be forgotten easily in the sea of apps and eventually get deleted. To curb this issue, push notifications play a great role. They also ensure you retain your users and keep them connected, if used wisely. Push notifications allow developers to offer relevant information to users, encourage engagement, trigger recognition and enhance participation.

5. Focus on keeping your App Updated
Users are offered with millions of options on App market to choose from; in such cases if they don’t find your app in sync with their requirements they will get not pause for a moment to delete your app. They’ll easily get distracted by other similar apps with better features and user experience. Your failure to update your app may compel users to move out. To show users your dedication and commitment towards your app, focus on providing updates from time to time.

More the updates, better are your chances to improve your rankings, download rate and app stability. To decide the update frequency, you can take feedback from users; so, you can accomplish their latest demands. This will help you add more features to your app or enhance the already present features, fix issues or bugs and make app more user-friendly.

6. Craft an Experience for Users
It’s an undeniable fact that many apps get consumed only once, because user engagement doesn’t depend on number of downloads but on the overall experience an app is trying to deliver to the users. Ensure that mobile app development services are provided with the aim of delivering valuable experience; keep the latest trend of app marketplace in mind and focus on achieving simplicity and instinctive designs. Try to simplify the user experience by providing a guided tour to introduce your app. Your app can also have overlay help screens to ease the understanding of features and interface.

7. Try Mobile Deep Linking
Before plunging deep into how mobile app development companies can take advantage of Deep Linking, let’s discuss what Deep Linking means in mobile app terms. It’s URL equivalent for mobile Apps which supports in redirecting users to a specific place on an app when it is used for the first time. This helps to enhance the user experience, saves valuable time and engages the user.

8. Raise A Community on Social Media Platforms
You have customers and your customers use social media, but this doesn’t mean that you have a customer community. But why do you need a customer community?

One major advantage of having a community is it allows you to involve as many users without them having an app experience. The feedback of your app given by users on social media platform will fetch attention of other users. So, cross-channel sharing of app should feature high on your promotion agenda.

9. Breathe Game Element into The App
To make sure your users return to your app, add a touch of a game element like giving them chance to be a top user of your app. Users today are competitive and you can fuel this by implementing strategies like awarding points for using the app for specific functions – like opening the app once in the day or sharing the app on social media like Facebook, Twitter or Google+ or for browsing products or buying products with it.

10. Offer Rewards
You could link points won by users to rewards such as discount coupons or gift cards. This will guarantee that users spend more time on your app. You would be able to engage users and stoke a degree of interest in them.


The Colors of Marketing

The psychological impact of colors make a direct impact to your bottom-line. Companies spend millions of dollars per year getting the right colors to inspire, enthuse, and influence their customers. Just look at the top brands like Target, Walmart, and Amazon. Why did they choose those colors?

You probably never paid attention to your color scheme. In fact you likely didn’t give it any second thoughts. You picked what you liked and went with it. On the contrary colors do make a difference. Black, red, yellow, blue all have a certain aspect that resonates with your customers.

Colors evoke certain emotions, feelings, and tones that influences your audience physiology. Let’s look at some of them most popular colors that are used in marketing.

The Psychological Impact of Colors

Yellow – Stands for optimism, clarity, youthfulness, warmth, and cheerfulness.

Orange – Friendship, cheerful, confidence, warmth, intuition, optimism, spontaneity, cordiality, freedom, impulsiveness, motivation, excitement, enthusiasm, caution, aggression, action, courage, and success.

Red – Excitement, youthfulness, boldness, passion, activity, energy, leadership, willpower, confidence, ambition, power, hunger, love, appetite and urgency.

Purple – Creativity, imagination, wisdom, eccentricity, originality, individualism, wealth, modesty, compassion, eminence, respect, fantasy, royalty, and success.

Dark Blue – Trust, Trustworthiness, strength, order, loyalty, sincerity, authority, communication, confidence, peace, integrity, control, responsibility, success, tranquility, masculinity, water, serenity, coldness, productivity, and security.

Light Blue – Spirituality, thoughtfulness, contentedness, control, help, determination, self-sufficiency, modernity, goals, awareness, purpose, accessibility, and ambition.

Green – Peacefulness, growth, health, balance, restoration, equilibrium, positivity, nature, generosity, clarity, prosperity, good judgement, safety, stability, health, tranquility, money, relaxation, wealth, and fertility.

Gray – Balance, neutrality, and tranquility.

Pink – Love, tranquil, respect, warmth, femininity, intuition, care, assertiveness, sensitivity, nurture, and possibilities.

Brown – Friendliness, the earth, the outdoors, longevity, and conservatism.

Tan/Beige – Friendly and flexible.

Turquoise – Spirituality, healing, protection, and sophistication.

Silver – Glamor, Technology, gracefulness, and sleekness.

Gold – Wealth, prosperity, value, and tradition.

Black – Protection, drama, class, and formality

White – Goodness, innocence, purity, freshness, ease, and cleanliness.

Invoke Responses with Colors

Study this guide and use it with your next campaigns. Change up your Facebook Fan Pages to reflect the image of your brand.

There you have it… the colors of marketing. Now you know the impact your campaigns will have on your audience. See how you can incorporate this into your next campaigns. Or how you can and to your branding with different looks to convey a different message.

Charles Fitzgerald Butler, is an author, entrepreneur, and expert in internet marketing. Charles has a passion for helping people start and run successful home businesses. You can partner with Charles and start building multiple income streams from your home. Charles’ goal is to help all who partner with him achieve cash flow and profits from their business.


Infographic Communication

Everyone loves a good business story but what do you do when you’re pressed for space or time and can’t write at length. This is where infographics come in.

Infographics are graphic representations of data, information or knowledge, pertaining to an organisation. Its purpose is to present data promptly and comprehensively.

It’s a proven fact that human perception works better with visual aids. Images, illustrations and graphs make written text attractive. They also provide a welcome visual break to an all text narrative.

Infographics are used as an all-encompassing, self-explaining and visually pleasant tool to explain technical (sometimes tedious) business stories. Lately, they have been used as a means of mass communication, because of their simplistic design and ease of understanding.

Infographic communication has been around for years. It was, previously, used to accompany reports and records, as additional information. Nowadays, they are utilised as self-interpreting visual aids, which can explain extensive business text in few infographics.

People’s’ attention spans tend to shift. It’s incredibly difficult to focus on an all-text format, especially when confronted with a lot of information at one stretch. The written word is indispensable and, at times, rather monotonous. Infographics provide a welcome respite to all that.

Infographics are a powerful instrument, that allow people to grasp complicated information, with the help of visual data, judicious use of appealing colours and statistical / graphical figures.

There are 8 types of infographics:

Data Centric.
Photo-Based.
Flowchart.
Timeline.
Comparison.
Geographical.
Hierarchical.
Anatomical.

Using something as compelling as infographics is the best way to grab the attention of the target-audiences. This style of presentation, combined with great designs and eye-catching characteristics, help you present a captivating business story and an awesome visual experience.

Infographics can also help you with your content marketing efforts. Content marketing, being an important part of digital marketing, really benefits from graphs and charts. It can really make your content go viral. Statistics show that content with infographics receive 95% more views, compared to simple text.

Communicating via. Infographics also helps you increase the volume of followers or subscribers on social media channels. It has been observed that, well-made graphs received more likes and comments and typically, generate more followers.

Intelligent infographics can also enable you to appear as an expert in your domain because it is evident by the graphical representation of the data, that a lot of research and analysis went into building them. It gives the appearance of Subject Matter Expertise (SME), on the part of the designer.

There is an overflow of both raw and processed data, in the world. There is no such thing as ‘too much information’ these days. It is a little overwhelming to decide which piece of information to act on, or to leave out. Infographics can make this great influx of information, relevant, interesting and educational in nature and design.


The 10 Most ANNOYING Marketing Buzzwords

Calling all marketers! Get ready to disrupt (yup, that’s one of them) your digestive tract with marketing clichés that will make you puke. These marketing buzz terms are polluting creative minds everywhere – and there might even be scientific evidence linking these cringe-worthy catchphrases to Millennials’ intense feelings of “I don’t want a desk job”. It’s certainly possible. However, for everyone else, can we make a pact?

As fellow marketers and creative professionals, let’s kindly retire (or extinguish) these irritating phrases so we can all evolve past this “noise” cluttering our industry. Are you with me?!

1. Disruption

First, let’s be clear. “Disruption” is really more of a business term. It describes a market condition that takes place when an existing market collapses and a new one emerges. It’s actually very similar to “Disruptive Innovation” which happens when a new market comes to fruition entirely. Uber might be a great example of both – depending on how you look at it.

However, when this “Wall Street” phrase ended up leaking all over Madison Avenue, “disruption” and “disruptive” became overly used, watered down terms that essentially started to mean nothing.

Certainly “Creative Disruption”, might have a place, as it refers to exposing business model flaws and promoting big changes in consumer behaviour (in the creative sense). However, I can’t help but wonder whether some Agency Account Director just throws out “disruptive” terms just to win some big account. I mean, come on. Disrupt what? Isn’t it our job as marketers to change consumer habits and get noticed?

2. Growth hacking

Okay, I realize that “hacking” is supposed to mean “coding” in this sense (not cutting down), but this phrase sure does sound like an oxymoron to me!

Popularized by Sean Ellis and other techies in the early 2000s, the term was meant to describe non-traditional ways to achieve growth through experimental marketing strategies and emerging technologies. READ: this is also a glorified way of describing underpaid “bootstrappers” (oh, but with equity of course!) trying to unlock the key to “crowd culture” (yawn).

Perhaps growth-hacking was a relevant, meaningful term 15 years ago, but not today. Most marketers are expected to (magically) achieve growth with technological brilliance and creativity because it’s our job. Sound like a lot of pressure? Well, welcome to marketing.

3. SoLoMo

Oh no-no. If your ears have not been scarred yet by this irritating term (in what seems like “slow-mo”), it means “Social-Local-Mobile” as if this is some genius concept or secret to being relevant. So, please, don’t use this catch-phrase. Ever.

4. Actionable Insights

Actionable? As opposed to “Well, we learned something today, and we’re not going to do anything about it”.

I mean, am I missing something? Where does one look for “actionable insights”? Is this something people need in addition to regular insights? For example, if I’m comparing landing page performance in The Marketing Manager, and I see one campaign outperforming the other, I think I know what action to take. Do you?

5. Seamless Integration

If you work in the tech sector, I bet you are emphatically nodding your head “yes”. This godawful term is about as common and meaningless as your vendor saying “we have an API” when asked “does your product do (xyz)?”.

In fact, let’s just throw in some puzzle pieces to truly visually convey (because we’re idiots) that our software seamlessly integrates (puke) with boredom and clichés. After all, we need to “scream” that each piece of our ho-hum app actually functions when interfacing with some other random technology.

And while this style of tech marketing seems awfully common (more like ubiquitous), to me, it feels rather ironic. After all, I’m pretty sure that puzzle pieces have jagged, noticeable edges. Don’t they?

Besides, there is no such thing as “seamless” integration. It takes work and maintenance for two tools to “talk” to one another – and you (the consumer) get to pay for it. There you have it.

6. Turn-key (and everything “key” in general)

Let’s face it. If someone offers you a “turn-key”, “off the shelf” solution, does it make you open your wallet? Personally, it makes me turn into a glazed-over zombie. Why? Because even if something is difficult, a brand will either never admit it or up-sell you the “turn-key” solution (rigor mortis setting in).

Now of course, I understand that this term was once synonymous with “effortless”. Nevertheless, it has since evolved into a useless adjective that lazy marketers use to describe some blah-blah-blah with blah-blah-blah. That being said, I propose we lock up this useless adjective (pun intended).

In fact, as long as we are stuck on cliché doorway analogies, can we please also stop saying [anything]gate to describe a conspiracy theory? Maybe I’m being unreasonable, but I would love it if people could coin something new. After all, the key (cringe) to creative marketing is to explain concepts meaningfully. That’s why “turn-key” is no longer descriptive; tell me WHY something is so effortless – in an engaging, concise way. Does this sound difficult? Well it is. That’s why creative people have jobs.

7. Content Is King

Yawn. “Content is king” and “(whatever) is queen” sounds like a big, gay party – but everyone’s really bored with it.

It’s no mystery. Live sports and fan favorites like “The Walking Dead” keep Cable television in business. After all, those Cable bills are expensive! Perhaps that’s why this cringe-worthy, irritating phrase simply won’t die; decision-makers in the media universe are ignoring the fact that modern consumers are stingy with their time. How else can we explain this endless sea of boring content?

Maybe I’m wrong, but here is my understanding of modern consumers (who all have built-in A.D.D)

AWESOME content = I will only tolerate ads if they cannot be blocked. And if I really hate ads, I will PAY to have them blocked – so please stop forcing these painful pre-rolls and what feels like 10-minute commercial blocks on me.

BORING content = I hate you for wasting my time – also known as “get out of my in-box” syndrome while emphatically clicking “spam”.

Assuming that the media gods disagree with me, I believe this painful phrase will continue to exist.

8. Advertainment

Speaking of “content is crap”, marketers make up stupid terms like “advertainment” to seem like they’re solving some really big cultural problem – but they’re not.

“Advertainment” is essentially just an annoying way to explain “branded content”, product placement or flat-up fantastic marketing in disguise. I understand the concept, but here’s the problem: if you call your own work “advertainment”, you sound like a pompous fop.

Don’t get me wrong – some marketers have managed to make advertising very entertaining, including Red Bull with their adrenaline junkie videos, and AMC with their Walking Dead and Mad Men apps (also known as “gamification” – which theoretically could make this list).

Nevertheless, does “advertainment” really solve a problem? I guess so, but can we please not call it that?

In all seriousness though, if you are a marketer that somehow figured out how to move product without annoying people, congrats. This is an achievement. I’m serious.

9. Ecosystem (to describe everything)

Are we a bunch of ants stuck in a science class diorama demonstrating seamless integration (see term #5 above)? Silicon Valley seems to think so.

We hear this word a lot, especially when some “thought leader” (yawn, could also make this list) is ill-prepared to answer a tough question in a meeting.

“Well you see [insert CEO name here], our next step towards changing consumer behavior patterns is to move the social conversation to the Internet-of-Things ecosystem,” said the slightly hungover marketing executive recovering from last night’s vendor bender.

Look. We’ve all been there, but the use of the word “ecosystem” is starting to feel out of control. Somehow, everything can arguably be an ecosystem, including that Chia Pet they sell in Walmart. Do you see what I mean? Germination. Photosynthesis. Whatever. And it all brings me back to where I started: my seventh-grade science class.

10. Snackable Content

Doesn’t this phrase make you want to vomit? Personally, I find it nauseating, but here’s some “food-for-thought”: the term “content consumption” is actually the mothership concept that spawned this ugly-duckling buzz term. All it means is that time-starved consumers prefer concise headlines, bullet points, easy-to-read lists (unlike mine), and pretty much the opposite of heavy, homogenous-looking text. Makes sense.

Nonetheless, isn’t it amazing how unappetizing this trite phrase sounds? I actually almost puked (in a good way) when Grant Higginson of Welby Consulting tweeted it to us during our “Tweet the most annoying marketing buzzword to win a drone” contest.


Learn The Importance Of Graphic Designing Services

Graphic design is a major element of today’s IT world. The potential and scope of growth associated with this field are really enticing, and this is the reason why more and more people are plunging into the arena of graphic design. However, being a graphic designer or the owner of a graphic design company is not that tough; the real challenge lies in making your business grow at an impressive speed. So, how to promote your graphic or logo design company in the market?

Logo designing is one of the important aspects of any graphic design services, hence it is important to keep this point in mind. In addition to this, the landing pages along with exposure in social media is another interesting criteria to remember.
. Below are some of the tips you can consider:

• Tip #1: Having a Facebook page or Twitter account for your graphic design company isn’t enough. In order to get the attention of your potential customers, you need to post consistently. So, use the Facebook page of your business, Twitter account, etc. to post ideas and samples of your creativity. In short, showcase your portfolio.
• Tip #2: Showing your talent through generic contents is also necessary. Come up with interesting graphics that carry the potential to attract the common users. In addition, make sure the contents can be shared easily.
• Tip #3: Business cards will never be out of fashion, and for this reason, make sure your logo design company has got a powerful and interesting one. Nevertheless, the design has to be crisp and not too loud. A business card can prove to be an effective sales pitch.
• Tip #4: Apart from the business card, postcards can also prove to be an effective tool for marketing. Getting the postcards printed is quite easy, and the effect they create in the mind of your potential customers is really powerful. Make sure you include your contact details on the postcards.
• Tip #5: Understanding your client’s business niche is also essential. If the client or customer wants to hire you, it is obvious that he/she wants you to know a lot of things about the business niche. So, if you are dealing with a customer who is related to bakery business then you need to showcase some samples of logos and graphics associated with the bakery.


Challenges Faced in the Data Integration Process

In the process of data integration, setting up the pragmatic prospects can become a challenge. For an agency, the primary goal is to set realistic figures and analysis. A unified and comprehensive data is to be presented by conjuring a perfect coordination from diverse databases, sources, and equipment. There must be a smooth functioning alliance of information while operating with data integration solutions.

However, in this field, as the data integration progresses, all the requirement and the challenges can be analyzed in the data requirement stage itself. Some of the common challenges faced are:

1. Heterogeneous data
The coordination of large data files and information from a varied system can become a task at some stage. The production of inheriting systems is completely different from conventional databases. Unlike conventional systems the inherit systems keeps on adding new data in order to increase the value. A system varies for copying data making it hard to get a unified final result.

2. Insignificant data
The quality is yet another concern when it comes to data integration. While assembling data from various sources, there are many misprints and lack of information which can cause serious problems to the agency. The legacy data has to be cleaned before starting its conversion and integration. The legacy data impurities tend to have a compounding effect as it generally gets concentrated around the high volume data users.

3. Lack of storage space
While integration of the data takes place, there are lots of problems faced by an agency concerning its storage. If there is not enough space for storing data, it can cause problems while offering scalability or elasticity of data. Hence the growth of the final data can be hampered due to lack of proper storage. Further adding an additional architecture can add to an expense of the firm and can be a costly deal.

4. Unrealistic costs
The cost involved in data integration is largely fueled by items which are difficult to be quantified. There are labor costs involved especially while the initial planning, programming, and evaluation stage is initiated. Costs can be a real hit hard when there is a suddenly unanticipated change taking place, and also costs involved in data storage and maintained.

5. Lack of manpower
With the increase of load per day, handling the applications can become a task for a limited number of employees. There can be a sudden spike in the demand for the manpower and skilled people to fulfill the demand. The requirement of skilled personnel depends on the type of project. With the development of the advanced databases, the data from the old databases needs to be carried to a newly built project.

However, with an expert data manager and a leader of the project, the data integration process can be handled smoothly. In a modular and a robust environment by choosing well-versed candidates, even a limited number of experts can handle diverse projects.

For an agency, it is essential to note that in reality, a fully functioning data integration system can be much more demanding in terms of maintenance and efforts to be put in. Unrealistic cost estimation can at times lead to an overly optimistic budget, especially in the times of budget shortfalls. With more number of users, there is a higher analysis requirement and the performances are more challenging.

While challenges will always be there, but with systematic planning and preparation, even biggest of hindrances can be tackled with ease. Instead of planning for bigger targets, move ahead while achieving smaller hits. Step by step accomplishments makes it much easier and simpler to deal with data integration process.